Faus Goes Direct to Specialty Retailers In the United States
For Immediate Release
Calhoun, GA - As of June 3, 2008, Fausfloor® has decided to go directly to the specialty retailers. Today’s economic condition and the state of the industry have created an opportunity for a new business model. "Today's economic conditions demand tough decisions and we feel this is the best way to service our existing and new customers in the future," states Juan Flores, President. "Even in the tough economic times we continue to make large investments in our current product lines, our factories and we will continue to do so to keep our brand and products number one in the industry."
"This new business strategy will allow our sales force to become personal with our customers and take destiny into our own hands," said Ken Freedman, Director of Sales. The customer will be able to order on-line, receive expert support through our customer service department and get all of the attention that specialty retailers deserve. These retailers will now have 100% focus from our dedicated sales force.
We now have created a new business model that will allow us to go direct to market with all of our exciting products, merchandising and programs. Faus has 43 new and exciting products and a completely new merchandising system which we will deploy to our dealers in the upcoming months. We have a five price point system which covers the entire laminate category coupled with Faus Patented Surfaces Technologies™. "We now will be able to control our destiny and have speed to market," states Steve Ehrlich, Director of Marketing.
Faus Group Inc. is a global leader in the laminate flooring industry with manufacturing facilities in Europe, Asia, and the United States. Always the leader in design and technology innovation, Faus manufactures products of the exceptional quality, designed to meet the highest consumer demands for laminate flooring and moldings.
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If you would like more information this topic, Faus Group, Inc. or any of our their products contact Marketing at 706.879.4186.